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Frequently Asked Questions
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Yes, We have a decent selection of products for our vegan consumers. Each vegan product is labeled as such on the package. You can also visit the products page for product details.
Our Rice is naturally a gluten-free food.
We do proudly offer a large selection of gluten-free products but urge our gluten-free consumers to review allergen statements and ingredient lists.
We recognize the consumer’s interest in knowing how their food was produced and what ingredients are present. For this reason, our products are carefully selected from Non-GMO sources to the best of our knowledge.
The medical evidence is clear that whole grains reduce risks of heart disease, stroke, cancer, diabetes and obesity. Few foods can offer such diverse benefits.
People who eat whole grains regularly have a lower risk of obesity, as measured by their body mass index and waist-to-hip ratios. They also have lower cholesterol levels.
Because of the phytochemicals and antioxidants, people who eat three daily servings of whole grains have been shown to reduce their risk of heart disease by 25-36%, stroke by 37%, Type II diabetes by 21-27%, digestive system cancers by 21-43%, and hormone-related cancers by 10-40%.
All rice is brown (or another color such as Red, Black, or Purple) at first– it is the milling process that determines whether rice is brown or white. When it comes to white rice, the husk, germ and bran are removed in the milling process.
In contrast, only the husk is removed when producing brown rice– the whole grain, including the bran and germ, is left intact. Rice that is to be milled for white rice is harvested earlier than rice that is to remain brown. An earlier harvest ensures that the rice has a higher moisture content which reduces breakage during milling.
Wild Rice is a custom blend of Black, Red and Brown Rice. It’s also an old-fashioned and a traditional way of healthy rice combination for over 60 years.
We procure majority of our rice that is mature in the fields for a longer period of time to increase its flavor and improve its appearance. Brown rice is whole grain and contains significant amounts of B vitamins, fiber and antioxidants.
We regularly review our carefully selected growers, handlers, and processors to ensure food safety regulations and agricultural standards are consistently met. Our strict quality requirements, which range from kernel moisture to prepared rice appearance/flavor/texture, are routinely monitored from harvest through final processing and packaging.
Raw rice is stable for at least one year with proper storage. As with any natural grain, deterioration can be caused by heat, light, and pests.
Packaging is a challenge for the entire food industry. To better understand the footprint of our products, we partnered with other food manufaturers to learn and broadly understand within the food industry.
Over the period, we would like to prioritize the integrity of our product and take a holistic approach to sustainability, ensuring our products are created sustainably every step of the way, from seed to shelf. That said, we are constantly reviewing and driving innovation within the industry to uncover opportunities to improve packaging recyclability.
The cooking directions printed on our packaging have been carefully tested but may vary depending on factors such as elevation, cooking appliance, and even cookware. Below are a few suggestions to ensure your rice cooks up as intended:
Using the right saucepan and lid
- A heavy bottomed saucepan with triple-ply layers will ensure even heat and prevent burning on the bottom, before the rest of the rice is cooked through.
- Use the correct size for the amount of rice being cooked: use a medium size (2 quart) for 1 cup of uncooked rice; use a 3 quart for 2 cups rice. If you use too large a saucepan the liquid will evaporate too quickly as you are bringing the water to boil.
- You will want to choose a saucepan with a tight fitting lid. Part of the cooking process is keeping the steam in the saucepan in contact with the rice. If the lid isn’t sealing well, then too much water is evaporating before it is absorbed by the rice, resulting in underdone or crunchy rice.
Do Not Disturb!
- Resist the urge to lift the lid and take a peek while the rice is cooking or steaming. You are letting the steam out! Steam is what penetrates the rice and softens the kernels.
- Don’t stir while cooking! Once you have put the lid on the saucepan to cook on low simmer, let it cook without stirring. Otherwise the outer layer of rice will get mushy, while the interior will still be hard because you have let the steam out.
Crunchy or chewy rice
- Check that your measuring cups are accurate and that you are using the correct measuring cups for the job. We recommend dry ingredient measuring cups for rice. Use a glass measuring cup for liquids.
- Don’t lift the lid to check on your rice while it is cooking or steaming. (See above) You are letting the steam out!
- It is important to let the rice steam for 10 minutes after cooking on the stove. Don’t be impatient! The steam is penetrating the rice kernels and making it tender throughout.
- Once your water and rice have come to a full boil, immediately put the lid on and reduce the heat to a low simmer. If you wait too long, too much water will have evaporated. Add back 2-4 tablespoons of water and cook as directed.
- Be sure that you have turned your heat down enough, for a low simmer. You should have slow bubbling. If the heat is too high, the water will cook off before it has a chance to penetrate the rice kernels.
- Use the correct size burner for the saucepan. If you put a small saucepan on a large burner you have too much heat on the exterior walls of the saucepan, resulting in burned or crunchy rice on the edges.
- Use the correct size saucepan for the amount of rice. (See ‘using the right saucepan’ above)
- If you are cooking a small quantity of rice (less than ½ cup) the water may have evaporated before the rice was cooked. Try adding additional water (1-2 tablespoons) or try using the Pasta Method.
- If you are cooking on a gas stove that doesn’t have a low enough flame for a low simmer, or you are cooking with propane, try using a diffuser to spread the heat.
- Allow extra time for cooking at high altitudes; as much as 10 extra minutes. You may need additional water, 2-4 tablespoons.